Summary of this Article.
This comment on the Business Roundtable
(BRT) announcement on August 19th adopting a new purpose statement
for corporations comes a little late – by more than four months after BRT’s
announcement. This subject of stakeholder purpose or shareholder purpose for
corporations, though, has been continuously discussed and debated since the
1970s.
It is offered to make the case that the
shareholder purpose, or profit-as-purpose, model for corporations is absolutely
the wrong model. It also is offered to strongly make a case that the broad
primary stakeholder group model is the correct model for corporate purpose and
commitment.
The
shareholder profit-as-purpose model has been the dominant and narrow, primary
focus of corporations since Professor Milton Friedman presented it ably and
forcefully in the 1970s – especially in his article in the New York Times
magazine issue of September, 1970. For the most part, the literature and
discussions on this purpose subject since then has pitted the stakeholder
proposed model against the profit model. Books have been written, lectures given
and debates held. Through it all, and in spite of well-presented arguments
supporting the broader model, the profit model has not only remained dominant,
it has become almost an axiom for publicly held corporations – and private
companies as well.
However, it is the wrong purpose, if
maximizing long term profit and value creation of the corporation is in fact
one of or the main outcome corporations seek to produce.
BRT’s August 19th announcement moved away from
the profit-as-purpose model to a shared purpose and commitment to all primary
stakeholder groups of a corporation – customers, employees, suppliers,
communities in which they work and long term value for shareholders. This
commitment was adopted, BRT said, to “deliver value to all of these stakeholder
groups – for the success of our companies, our communities and our country.”
The reactions to the BRT announcement
ranged from 1. Support to 2. Skepticism that it might be merely a public
relations or political strategy in an election cycle to 3. Rejection. Several
journalists and academics weighed in, generally along this range.
It is time for the debate about corporate
purpose or the shared fundamental commitment of all corporations in a free
enterprise capitalist economy to end. There should never have been a debate
in the first place!
BRT and its spokesperson, Jamie Dimon, the
current BRT chairman and chair of JP Morgan Chase, should be commended for, at
a minimum, having good intentions. There probably was good discussion before
the 181 CEOs signed the new corporate purpose statement – probably some healthy
debate.
Embracing the concept, though, is only
valuable to economies and societies if the full breadth and depth necessary to
breathe everyday life into it in practice happens.
Let’s look at both models and see whether
and how they are related. If they are related, we might see if there is a best
way to move forward, a solution to this nagging, irritating and
counter-productive longstanding debate.
Professor Milton Friedman
and Profit as the Sole Purpose.
The dogmatic proclamation by Professor
Friedman in the 1960s and 1970s - the September, 1970 New York Times magazine
article in particular - set the U.S. economy (and other capitalist free
enterprise economies) on a 50 year and counting profit-as-purpose path. This
model is wrong for two reasons:
1. The first reason is that a narrow and dominant focus on profit is
doomed to fall short of maximizing long term profits (value creation) as an
outcome for the corporation – precisely because it is so myopic. To almost
always be looking at and even be fixated on the scoreboard without paying
attention to all the important things that must be done correctly to produce
great scoreboard results as an outcome is self-evidently a flawed model.
2. The second is the failure to understand that a robust, sage and
correct understanding of how to produce maximum long term profit or value
creation for the enterprise itself as an outcome requires a corporate
commitment to and focus on optimization of the long term value it provides to
each of its six (6) primary stakeholder groups. These are essentially those
listed by BRT. They are: Customers, Employees, Suppliers, Communities where it
has a presence, Financial Investors (Shareholders) and The General Public
Interest.
The Broader Stakeholder Purpose and Commitment.
These are summary thoughts about how
corporations can best breathe full life into this one ultimately correct
corporate purpose or commitment. A full
presentation of the pillars supporting this summary is included in the
narrative following this summary statement.
To continue to debate which is best,
shareholder or stakeholder purpose, is a tragic waste of time. In fact, the
last 50 years of narrow focus on profit as the sole purpose has led to
sub-optimal economic performance, including being the primary cause of the
2007-’08 great recession. If and only if the broader stakeholder purpose and
commitment is adopted and lived by corporations will long term profit and value
creation maximization for the corporation itself – and for economies - be a
natural outcome.
Shareholder profit maximization, as
championed by Professor Friedman and as placed on steroids by Professors
Michael Jensen and William Meckling in 1976, only flows, and flows as an
outcome not a reason for existence or purpose, from primary stakeholder group
value optimization in the long run. It is a functional relationship and a
both-and proposition.
In terms of mindsets, the shareholder
mindset is dominantly short term, inward-focused and win-lose. The stakeholder
mindset is dominantly long term, outward-focused and value-optimizing for the
six (6) primary stakeholder groups. As an important aside, this same
“stakeholder mindset” is also completely applicable to governments in
democracies, especially including representative democracies.
That is, long term shareholder profits
(value creation), and corporate or entity
value, are maximized if and only if the long term value the corporation
provides to each of its six (6) primary stakeholder groups is optimized. The
former is a direct function (result) of the latter!
The Article.
Long Term Profit
Maximization (Value Creation) for a Corporation Is a Function of Optimizing
Long Term Value for Each of the Corporation’s Six (6) Primary Stakeholder
Groups. The Former is a Direct Function of the Latter!
The Business Roundtable (BRT), an
”association of CEOs of America’s leading companies working to promote a
thriving U.S. economy and expanded opportunity for all Americans through sound
public policy,” announced in late August, 2019 its adoption of a new statement
of purpose for corporations. In short, BRT has embraced the broad stakeholder
purpose concept and moved away from the narrow shareholder model of the purpose
for corporations.
The Stakeholder Model.
From BRT’s
news announcement on August 19th, “The Business Roundtable has changed its statement of “the purpose of a
corporation.” No longer should decisions be based solely on whether they will
yield higher profits for shareholders, the group said. Rather, corporate
leaders should take into account “all stakeholders”—that is, “employees,
customers and society writ large.” The release provided more detail about each
of the stakeholder groups but this statement is the heart of the broader
purpose they adopted.
The Shareholder Model.
The
shareholder model holds that the purpose of a corporation is solely to produce
profit for corporate shareholders. Its origin is the teaching of Professor
Milton Friedman of the University of Chicago in the 1960s and 1970s. It was
placed on steroids in a 1976 article by Professors Michael Jensen and William
Meckling who asserted that managers are agents of the shareholders, who they
said were the “owners” of the corporation. This agency theory, with its own
flaws, including this ownership matter, led to the practice of tying the
compensation of the top managers of corporations to the share price and related
value measures of the corporation, adding to the narrow focus on value creation
for shareholders over the last 50 years. For one thing, it has been a major
cause of the multiple of CEO compensation compared to entry level employee
compensation going from about 20 to 30 times in the late 1970s to as much as
300 times by 2015, and through the present time.
Reactions to the BRT
Announcement.
Since the BRT announcement, several
articles and other commentary from academics, reporters and corporate leaders
have been written. The comments range
from endorsement of the BRT decision to cautious support but skepticism about
whether it is just happy talk that might not lead to behavioral changes in
corporations (not walking the walk), to outright rejection of the stakeholder
model. This latter argument is simply and bluntly that attention to other
stakeholder groups like employees, suppliers and communities is fine, but
shareholders are still and always going to be first among equals – King!
The Answer.
1.
“The property which every man has is his own labour; as it is the
original foundation of all other property, so it is the most sacred and
inviolable…To hinder him from employing this strength and dexterity in what
manner he thinks proper without injury to his neighbor is a plain violation of
this most sacred property.”
2. “How selfish soever man may be supposed,
there are evidently some principles in his nature which interest him in the
fortune of others, and render their happiness necessary to him, though he
derives nothing from it, except the pleasure of seeing it.”
3. “Man was made for action, and to
promote by the exertion of his faculties such changes in the external
circumstances both of himself and others, as may seem most favourable to the
happiness of all.”
4.
‘He is certainly not a good citizen who does not wish to promote, by
every means of his power, the welfare of the whole society of his fellow
citizens.”
It is as clear as can be
that he connected focus on others with focus on self. He gave us an axiom that
connects self-interest and other-interest.
A.
President Lincoln suggested these are: 1.
Humaneness, 2. Compassion, 3. Good will, 4. Tolerance and 5. Other good things.
B.
Harvard Professor Steven Pinker examined four
motives that "can orient [humans] away from violence and towards
cooperation and altruism." He identifies:
1. Empathy: which
"prompts us to feel the pain of others and to align their interests with
our own," 2. Self-Control: which "allows us to anticipate the
consequences of acting on our impulses and to inhibit them accordingly,"
3. The Moral Sense: which "sanctifies a set of norms and taboos that
govern the interactions among people in a culture." These sometimes
decrease violence but can also increase it "when the norms are tribal,
authoritarian, or puritanical" and 4. Reason: which "allows us to
extract ourselves from our parochial vantage points.”